Merc - Walk To A Different Beat. The AW14 collection saw Dean Chalkley and Simon Long collaborate together on bringing Merc's heritage to the forefront of menswear today.
The campaign was shot late last year, it was such a pleasure to be part of this campaign process with Merc. Working closely with Dean, Simon and Elena the project manager. Dean's recent exhibition at Somerset House, 'Return Of The Rudeboy' was a roaring success! I'm so chuffed to have worked with such an inspiration in photography as well as being able to shoot a gentleman usually on the other side of the lens.
Jim & Michael Webster are the campaigns frontmen, after being part of 'Baddies' they both brought a raw and electric atmosphere to the shoot. I am really excited to see my behind the scenes photos being used on Merc's website and their social media channels. Be sure to check back tomorrow for part two...
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